Thinking
Current friction.
Ideas, patterns and provocations about the tensions shaping marketing, customer experience, technology and growth.
AI
What if efficiency is the least interesting thing AI can give you?
A point of view on the opportunity beyond faster production: better interpretation, sharper judgement and more valuable customer experiences.
Automation × authenticity
When automation removes effort, what happens to meaning?
Exploring where automation creates value—and where human judgement, empathy or surprise remains the better choice.